The consulting industry is expanding, and many renowned professionals and leaders are giving top-notch services. The businesses are in intense competition, therefore it comes down to whether one has the advantage and the market’s trust to become unstoppable.
During a private interview, Tania (Riahi) Amar. Let’s find out more about CXP Consulting and her career path.
Many businesses and their executives are overwhelmed by the competition’s shifting trends, methods, and speed at which it adapts and offers top-notch services to them. Although it may appear brutal, this really highlights the top players because the market is ultimately the best arbiter of any good or service. However, a company’s leadership, not its products, is what makes it successful.
What does CXP Consulting do and what inspired you to create the company?
The team at CXP consulting mostly works with CEOs who want to take their business to the next level, whether they need to raise money, expand into new markets or countries, or introduce a new product. These CEOs are aware that developing a solid business strategy and successfully carrying it out are essential to leading a successful leap forward.
Israel, known as the “Startup Nation” and home to one of the most thriving technology ecosystems, is where CXP Consulting is located. Here, novel, high-quality innovations have the potential to change the world and even save lives (through hundreds of MedTech companies).
Sadly, they fail much too frequently to have the extraordinary impact they deserve. Because of this, we were compelled to take action and collaborate with these businesses to help them realise their full potential and change the world.
What unique services does CXP Consulting offer?
Taking the executive team on an engaging journey is how CXP Consulting typically intervenes.
To fully understand where the company is in relation to market dynamics, competing or alternative solutions, and, most importantly, what is most important to their target customers, one must first complete the first part of the journey, called Assessment Benchmark.
A full 360-degree perspective of the company, including its go-to-market strategy and execution, lead generation and conversion, sales execution, product, customer support, and more, is the result of this deep-dive examination. The customer receives a highly thorough set of strategic suggestions detailing where the company should concentrate its business efforts for the most impact after the first stage is complete.
The second step focuses on how to turn the strategic advice into specific, doable, and proactive activities that will advance the business. The resources used here are drawn from the areas of specialization of Alon Laor and I, the two founders of CXP Consulting. We provide decades of expertise in persuasive communication and storytelling.
To create a comprehensive messaging book that will enable our clients to stand out in their crowded markets with compelling storytelling, we combine creativity and distinctive business acumen.
Step 3, which is guided by Alon and is all about execution, then begins. His integration of the book of strategic messages into customer-facing teams and the provision of tools and strategies to enable them to use it to influence positive decisions through their contacts with customers is a significant objective.
“I take the power of this ‘Content Engine’ down to the ground to meet reality and sprint forward with maximum efficiency and speed to attain the aim,” Alon said. It all comes down to assembling the best “sales machine” and arming the team with the appropriate tools.
T.O.P, which stands for Technics of Persuasion, is the name of the methodology that Alon is employing in this instance. It was exclusively developed by CXP Consulting.
Engineering of Persuasion (T.O.P.TM): Putting brainpower techniques to work for persuasion
People constantly “sell” and “negotiate” with prospects, clients, coworkers, and management.
Despite the fact that persuasion is a “Science” with tried-and-true methods and tactics, most people still rely on their gut instinct and feelings during commercial talks.
People frequently become frustrated when they try to understand why their message failed to reach the desired audience and their competitors chose a different strategy.
The human brain is known to have a large number of activation areas and countless “shortcuts.” By using this information to persuade others to think and act along the lines they “draw,” negotiators (and mentalists…) substantially improve the likelihood that their influence will be effective.
T.O.P.TM covers the full spectrum of persuasion techniques, including body language analysis, behavioural “cold-reading,” and, of course, handling resistance. These techniques range from using “power/magic words and phrases” according to neurolinguistic patterns to innovative and successful negotiation strategies (including “planting thoughts”).
Every person can dramatically boost their persuasive power and communication efficacy using T.O.P.TM techniques – for any (ethical) reason.
The overall down-to-earth approach with a commitment to concrete results is certainly what makes CXP consulting well recognized in the market and recurrently called in for more projects by its clients.
Tell us about the team of CXP Consulting
I founded CXP Consulting after more than two decades of executive experience in the Corporate and Venture Capital worlds as the CMO (Chief Marketing Officer) of global multibillion-dollar high-tech corporations such as NICE Systems (#1 high-tech company in Israel – valued at $17B), Click Software (bought by Salesforce in 2019 at $1.5B) and JVP Venture Capital (managing $1.4B of funding) to name just a few.
Alon Laor is an executive sales leader, specializing in promoting technological solutions and services to complex, international environments via direct, remote, and channel sales.
Alon held senior executive positions both at global Hi-Tech giants (DEC/Compaq/HP/Comverse/Infosys) as well as startups (leading some to IPO and acquisitions). Alon acquired a unique experience in Enterprise sales both F2F and Remote and has led strategic sales to fortune 100 companies as well as SMBs.
Alon has created the T.O.P. TM (Technics Of Persuasion) method to help customer-facing professionals to better communicate their messages, effectively persuade, successfully ‘close’, and achieve their goals.