Entrepreneurs are without a doubt today’s thought leaders and tomorrow’s role models, but most importantly, they hold the key to the future. Companies produce exceptional and distinctive products/services that improve life and technology as a whole due of their creativity and class apart thinking.
We encountered another visionary, businessperson, and leader. The company Trik was started by Pae (Utoomprurkporn) Natwilai. Trik is software for structural inspection that uses drones to map and report in 3D. Pae is unquestionably a fantastic example of an entrepreneur and is poised to take home the title of most entrepreneurial woman of the year!
Brief us about the Trik, what inspired you to start the company?
Trik is a programme for structural inspection using drone data analytics. It functions similarly to a Google Map, however it is 3D and only for buildings. Trik uses several photos to build a digital 3D model of the building, allowing you to easily save, search for, and analyse this data in 3D.
Being able to save and search for pertinent information regarding the region I’m working on has always been a pain point for me as an inspection and maintenance engineer. I used to work in the oil and gas sector at a location with a spotty internet connection that is in the middle of the ocean.
Finding images of the neighborhood and locating the section of the monthly reports pertaining to the area you are interested in can be very challenging because everything is organised into a folder structure.
Why can’t we store digital information about structures in 3D if the actual structures in the world are in 3D? I made the decision to develop that technology on my own out of frustration (and that of many of my coworkers).
What are the products or services the company focuses on? How are your services different from those in the market?
Not only that you can create a digital 3D model from drone pictures, but the key difference of our offer is also that you can then use these 3D models as a folder system to store information and track change over time in 3D.
You can simply click anywhere on the 3D model to search for photos that you want. For example, if you use a drone for a small 8-story building inspection, you may end up with over 2,000 photos of similar-looking windows and facades.
It’s very hard to trace back where each photo came from because the GPS that is embedded in the photos is not accurate enough to tell the difference between pictures taken from the 3rd floor and 4th floor. With Trik, you can simply click on the 3D model to see every photo of the window you are interested in.
Trik also have an AI algorithm that can automatically detect any change in 3D, making it much easier to compare what you built with the design, compare the progress on of your construction site each day, as well as track deuteriations of the structure over time in 3D.
Please tell us about your team.
My profession is mechanical engineering. Before deciding to broaden my expertise and study Innovation design as a spin-out of my master’s degree, I worked as an inspection and maintenance engineer in the Oil and Gas industry.
What are the key achievements of your business journey?
Since I launched my company, we have received numerous honours and have been extensively covered in global news. I was chosen as one of the Forbes 30 under 30 (2018), Top 100 BAME leaders affecting the tech sector, and Top 100 Asian stars in UK tech lists, all published in 2019. (Asian in Tech, 2021)
We were featured in numerous national and international media outlets, including Bloomsburg, the Financial Times, the Huffington Post, and BBC Business Live Morning News. Additionally, Insight Success, 2018 chose us as one of the Top 10 Most Innovative Aviation and Aerospace Solution Providers.