SEO Glossary: 14 Important Terms You Need to Know

12 Important Terms You Need To Know About SEO | The Entrepreneur Review

In this digital age, there are important terms you need to know about SEO. It is one of the most important parts of marketing. It is the process of making a website useful to search engines so that it gets a lot of good traffic.

And it’s likely that no one will ever visit your website unless you use the right Search Engine Optimization(SEO) techniques

But Search Engine Optimization (SEO is a hard set of tasks, and its terms are even harder to understand. If you are new to online marketing, the first thing you should do is learn the Search Engine Optimization (SEO) terms. Only then should you start doing SEO.

This Search Engine Optimization(SEO) Glossary is a list of the words and phrases you’ll use when doing Search Engine Optimization (SEO). We hope it will help you get ready for the real fight, which is to get your website to the top of search engines.

Here are 14 Important terms you need to know about SEO;

1. Conversion

Conversion is getting people who visit your website to do something you want them to do. This includes signing up, buying a product, downloading a file, etc. It makes the user experience better, and people don’t feel lost. CTA buttons are a good way to let people do these things. It is one of the terms you need to know about SEO.

2. Crawling

SEO(Search Engine Optimization) Glossary: 12 Important Terms You Need to Know | The Entrepreneur Review

Search engines use programs called “bots” to crawl or move through a website. It not only looks at how a website works, but it also follows every link to and from the website. Crawling is what search engines do to put pages from a website into an index.

3. Domain

A site’s domain is its unique address. For example, you can type to get to our website. When you register a domain name for your website for a longer time, search engines see that as a sign that your site is stable.

4. Google

You know this already. Even though there are a few more search engines like Bing and Yahoo, most of our Search Engine Optimization (SEO) work is for this website. Google is the world’s largest search engine.

5. Homepage

The main page or root page of a website is the homepage. This is the first page that people will see when they type in a website’s URL. It is also the page on a website that people visit the most. So, your homepage needs to be both interesting and helpful in getting the user where he or she wants to go. This are the terms you need to know about SEO.

6. Index

The index is a list of all the webpages that a crawling search engine decides to store. If a search engine doesn’t have your website or a certain page on your website in its index, it won’t show up in search results.

7. Keyword

SEO(Search Engine Optimization) Glossary: 12 Important Terms You Need to Know | The Entrepreneur Review

Keywords are the words or phrases that people type into a search engine to find a relevant webpage. Search Engine Optimization (SEO) marketers’ main job is to find keywords that people are searching for and match them with relevant content on their website.

8. Algorithm

Algorithms are the computer programs that tell search engines which websites to show when a user types in a search term. Algorithms take into account a number of factors to find data and websites that match the search query.

9. Alt-Text

Alt Text is a word or phrase that we can set to show if a user can’t see a picture or graphic. It has a lot of weight because search engines also use it to figure out what an image is about. Also, if an image is missing, the alt-text makes it easy for users to figure out what it was about.

10. Backlink

Backlinks are links to your site from sites other than your own. One of the best ways to move up in search engine rankings is to have a lot of backlinks from good sites with relevant anchor text. You can get backlinks by posting as a guest on high-ranking sites. This are important terms you need to know about SEO.

11. Meta Tags

There are meta keywords and meta descriptions in meta tags. They are written in the head part of a webpage’s HTML structure. It tells the search engine what the page is about. Also, by reading all the meta tags, users can easily get an idea of what your content is about.

12. Organic Search

A user does an organic search when they look for a term on a search engine and click on a result that wasn’t paid for.

13. Page Rank

PageRank, also known as PR, is a value given to a page by Google’s algorithm to show how important it is. Google will rank the website higher if it has a higher value.

14. Traffic

SEO(Search Engine Optimization) Glossary: 12 Important Terms You Need to Know | The Entrepreneur Review

Traffic is the number of people who visit a website during a certain time frame. There are different kinds of traffic,

  • Driven by nature
  • Paid traffic
  • Referral traffic
  • Social media traffic


SEO or search engine optimization is one of the most powerful tools in the field of digital marketing. If you are willing to grow your business within less time then might be some terms you need to know about SEO. Save this blog to refer to learning SEO tools and making your content viral over the internet.

Read More: How Much Does SEO Cost for a Small Business?
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