There are a lot of reasons why you are not getting website traffic. In SEO forums, a lot of people are asking, “Why isn’t my blog getting traffic?” It might be one of the most-asked questions ever.
There is an answer to this question, and it’s not a simple one, but it does explain why you not getting website traffic. Things like the age of the domain, the author’s reputation, the number and type of references (incoming links), the social media strategy, and the freshness of the content all play a part.
Here is why you are not getting website traffic;
1. The quality of your work isn’t good enough
Even if you don’t believe it, search engines, and Google in particular, have become very good at figuring out what good content is. So, your chances of ranking high in the SERPs and getting traffic are low if your content isn’t good enough and your website isn’t high quality.
In the past, you could “easily” trick search engines by sending a few backlinks to your content and getting high rankings, but this is no longer the case. Let’s not forget that social media has an indirect effect on rankings and traffic, in addition to search engines.
If the content isn’t very good, it’s not likely to do well on the different social media channels.
What is good content, and more importantly, what kind of content will bring people to your site?
Content that brings people to a website has the following traits:
- It follows all of the known SEO content tips that work after Panda and Penguin.
- It is posted on a website that already has a number of good pages that have been “indexed.” Even if your website has the best content, it’s hard to rank high if it’s new. This is especially true if there are older, bigger (in terms of indexed pages) websites on the same topic.
- It doesn’t take sides and is well-researched. If you always write about how great a certain product, method, or service is, or if you just post text that has been rewritten, you are wasting your time. Original content that tells both sides of a story is good content.
- It’s new. Users, search engines, and social media all want to read new, up-to-date content.
2. You are going after keywords with a lot of competition
This is a very common mistake and one of the most important reasons why you are not getting website traffic (at least from search engines).
Think about these two things:
- For each keyword, there are only 10 spots on the first page of the SERPs. Search engines try to show pages from trusted sites that meet their ranking criteria in those places. If you have a new website or even an old one that isn’t as trustworthy as others, your pages won’t show up in the first results (if you are both targeting the same keywords).
- There is a lot of competition for all popular keywords, so if you only use popular keywords, it will be hard to get a good ranking.
3. Your site loads slowly.
We know for sure that page speed is a ranking factor, and different studies have shown that users are more likely to return to websites that load quickly.
The opposite is also true: if a website doesn’t load in 4-5 seconds, users are more likely to leave it and you are not getting website traffic.
So, your website may rank well and get traffic from search engines or social media, but when people land on a page that takes too long to load, they leave without going in.
4. Either Panda or Penguin hit you.
The average webmaster or blogger might not know what Pandas or Penguins are or how these changes to Google’s algorithms affect how a website ranks and how much traffic it gets from Google.
If you’ve never heard these words before, I recommend reading these two quick guides from Wikipedia: Panda and Penguin
If you were affected by Panda, Penguin, or any other algorithmic changes, Website Not Getting Traffic, your traffic will drop dramatically from one day to the next.
You can look at your Google Analytics report to find out the exact date that traffic changed, and then compare that date with the dates on this page that show when Google changed the way they rank websites.
If there is a matching date, you may have to take more than one step to get your traffic back, depending on the changes.
Even though it wasn’t Panda or Penguin, I’m Still not getting website traffic.
If you’re not getting website traffic, it could be because:
- It’s still new (less than 6 months old)
- You don’t have much content on your website, and you don’t use social media to promote it.
- You are making one of the following SEO mistakes:
- You only focus on getting traffic from search engines and don’t look for traffic from other places.
5. You didn’t hire the right SEO company.
This also happens a lot, which is another bad thing. There are a lot of “SEO companies” on the web that say they can get you on the first page of search results, but in reality, their methods and techniques kill all of your site’s chances of getting natural traffic. and you are not getting website traffic.
How to choose a good SEO company?
I’ve given you some general tips on how to outsource SEO without spending a lot of money, but as a general rule, don’t believe anything you read on the Internet before you check it out for yourself.
BOTTOM LINE
Every website’s goal is to get visitors from places like search engines, social media sites, direct visits, etc. When this doesn’t happen, you feel like you’re wasting your time and you lose faith in the Internet as a whole.
There are billions of people who use the Internet, and as you read this, thousands of people are looking for information or hanging out on social media sites. If none of them or only a few of them go to your website, it means you’re doing something wrong.
I think this could be because of one of the five things listed above. If you’ve read this far, you should have a better idea of what you might be doing wrong, and more importantly, you should have some ideas about how to fix the problem.
