Google Analytics is the go-to option for monitoring analytics on your website using a plug-and-play style, making it the obvious choice. It just takes a few minutes to set up, and then all you have to do is copy and paste a few lines of code, and then you’re done. Google will start tracking a variety of analytics data for your website at no additional cost.
Nonetheless, Google Analytics is not without its flaws. It does offer valuable insights on the in-depth details of the users who visit your website; however, there are alternatives to Google Analytics that rarely get the attention they deserve because Google Analytics is so dominant in this space. Because of Google Analytics’s market dominance, these alternatives rarely get the attention they deserve.
In this piece, we’ll take a look at five free alternatives to Google Analytics that you probably haven’t heard of before, and we’ll discuss the advantages offered by each of them in turn.
Here are 5 Best Alternatives to Google Analytics;
Heap is not precisely the same as Google Analytics or we can say Alternatives to Google Analytics, but it is quite comparable to that platform in terms of its ability to analyze products. Heap’s unique selling proposition is that, in contrast to or Alternatives to Google Analytics, which was developed at a time when websites comprised mostly of static pages, it is better suited to monitoring statistics for buttons, features, calls to action (CTAs), and user flows.
Up to 5,000 sessions per month, three months of data history, a single user license and project, and Silver-level support are included in Heap’s free edition. Each of their subscription plans comes with a free trial period of fourteen days and allows for an infinite number of virtual events.
While Clicky is not the most complete solution on our list, it does merit a place on it since it is an easy-to-use analytics program suitable for beginners.
The user-friendliness of Clicky’s layout, which makes its reports simple to understand, is the app’s primary selling point. On the homepage, you may get an overview of your site’s visitors, activities, bounce rate, uptime, Twitter and search metrics, as well as other information. On the Spy, Visitors, Content, Searches, Links, Platforms, Locale, Objectives, and Campaigns pages, amongst many others, you may access a wide variety of additional perspectives.
The free edition of Clicky enables you to monitor a single website with up to 3,000 daily visits and provides a variety of metrics, including referral data, content analytics, segmentation, analytics for iOS and Android devices, and more. Real-time metrics and more functionality are only available in the premium edition of the app.
In this list, Woopra stands out as the service that offers the most features when compared to Google Analytics or can be considered as the Alternatives to Google Analytics. It offers a complete set of tools to track user experience across your site, including product, marketing, sales, and support, similar to Leadfeeder’s support for integrations with over 50 different third-party services. Additionally, it supports integrations with many more third-party services than Leadfeeder.
Woopra is an analytics platform that specializes in touchpoint-based monitoring, particularly for interactions with on-site components such as live chat and behavioral tracking for when consumers click over to your website via an email.
The free edition of Woopra supports up to half a million activities, has a data retention period of ninety days, includes all primary analytics and reports, and has over thirty one-click connectors with third-party services.
Even if you’ve been happy with Google Analytics for years, it’s still a good idea to look at some of the other options available as Alternatives to Google Analytics, like the ones listed below. It’s possible that you’ll uncover something that you were completely unaware of that may improve the functionality of your website or fulfill a very specific need.
Instead than focusing just on the actions taken by visitors to a website, the analytics provided by Inspectlet are geared at determining the motivations behind those visitors’ behavior rather than merely recording it. In contrast to Alternatives to Google Analytics, which is excellent at providing information such as how long people spend on your website, the bounce rate, and other similar data, Inspectlet is designed to provide more in-depth analysis.
Session recording, dynamic heatmaps, A/B testing, form analytics, error logging, and much more are just some of the features that Inspected offers to the table. Recording sessions of visitors and analyzing all actions conducted, particularly those performed with the mouse, is at the heart of its functioning. After that, it may be converted into a visitor session video, which gives you the ability to observe precisely which portions of your website garner attention.
The free edition of Inspectlet has the capacity to record 1,000 sessions and A/B test visitors per month, in addition to 10,000 page views. The free edition allows for session playbacks, heatmaps, and mobile device compatibility, however it is limited to a maximum of one website and one month of storage space.
Leadfeeder, like many of the other Google Analytics competitors on our list, is not exactly the same as Google Analytics but Alternatives to Google Analytics, but it does a very good job of satisfying a need that is quite comparable. Leadfeeder is one of the few online services of its type, and in our view, it is also one of the web services that is the simplest to use. It gives customers the ability to monitor and assess their website depending on the firms who have visited it.
Leadfeeder may be customized to operate with a wide variety of well-known third-party integrations, including but not limited to Pipedrive, Mailchimp, Salesforce, Google Data Studio, and Zapier. It will make it possible for you to combine your own marketing data and even provides its very own unique customer relationship management system.
Leadfeeder is able to execute its function by monitoring your website based on the IP addresses of visitors and evaluating the resulting data to identify whether someone belonging to a relevant firm does a given activity. This is monitored internally, and for certain businesses, it may even be possible to set it up such that it automatically sends an email.
The Lite version is free, offering the last seven days of data retention, unlimited users, company details, and a maximum of 100 recorded leads and can be considered as as one of the Alternatives to Google Analytics.