Are you ready to get ideas from these cool Examples of content marketing?
Marketers today are aware that content is king. But how do you make pieces of content that stand out from the rest?
If you want to stand out from the crowd, you’ll need to make unique content that grabs the attention of your audience and keeps them interested.
This isn’t always as easy as it sounds. If you don’t know where to start or how to do it, it can be a real pain.
In fact, a Zazzle Media study found that 60% of businesses find it hard to come up with new, high-quality content all the time.
Also, 65% of marketers have trouble writing content that is interesting.
And if your content isn’t interesting enough, you’ll lose readers and, in the long run, potential customers.
So, we’ve put together a list of some of the best Examples of content marketing to help you come up with content for your brand.
From blogs that are doing well to videos that go viral, this list shows you the best new examples of content marketing from the Internet.
We’ll also give you some key takeaways that will help you figure out how to use these strategies in your own content marketing plan.
So let’s get started!
Here are 8 Examples of content marketing;
1. COCA-COLA’S “SHARE A COKE”
Coke is one of the best examples of content marketing from a big brand, so we’ll start with that.
Coca-Cola has been running creative marketing campaigns for years that make people feel something.
But the campaign we’re going to look at, which started in Australia in 2011 and is still going strong today, is the one we’re going to look at.
The “Share a Coke” campaign lets every person who likes Coca-Cola make their drink unique.
On the Coca-Cola website, people could put their name on their own bottle…
…or look at a bottle at a gas station or grocery store for their name or the name of a friend.
People quickly spread the word about this campaign by posting pictures of their personalized drinks online.
Examples of content marketing
During this campaign, Coke gave each bottle a common name from the country it was sold in.
The “Share a Coke” campaign touched on something that is important to consumers: the ability to make things more personal.
They could not only find a bottle with their own name on it, but also one with a friend’s name on it.
This was a great way for the soft drink company to get people’s attention and convince them to buy their product.
By asking people to share the product with someone they know, the campaign also tried to make an emotional connection with its customers.
Coca-print Cola’s and social media campaigns were followed by a video series that showed friends hanging out.
And sharing a Coke that said their names.
This online marketing strategy helps the brand show how the product can bring people together instead of just how valuable it is.
2. MAKE-A-WISH BATKID CAMPAIGN
Big brands that focus on customers aren’t the only ones that can be a great source of ideas.
The Make-A-Wish Foundation is one of the best examples of a content marketing campaign.
It is a non-profit organization that gives children with life-threatening illnesses, like cancer, unique and special experiences.
Even organizations that don’t make money have to promote their work in interesting ways…
…so that donors, volunteers, and other people who can help their cause will notice them.
The Make-A-Wish Foundation Greater Bay Area and the city of San Francisco worked together to make a child’s wish come true.
Miles was a young boy who had leukemia and wanted to be Batman.
A short documentary film showed how the foundation made his wish come true in a very impressive way.
3. GENERAL ELECTRIC’S #GEInstaWalk
When you think of marketing through social media influencers, you probably don’t think of General Electric first.
But GE shows one of the best ways for B2B brands to use content marketing.
Instead of focusing on their consumer goods (like washers and vacuum cleaners).
The company decided to use people with a lot of followers on social media to draw attention to their other businesses, like jet engines and wind turbines.
GE’s #GEInstaWalk campaign gave six Instagram “influencers” and a few fans the chance to tour their factories and talk about what they saw.
These people would take pictures and post them to Instagram with the hashtag #GEInstaWalk so that everyone could see them.
In the end, these people gave an interesting look at what goes on behind the scenes at General Electric.
In the #GEInstaWalk campaign, influencers gave a behind-the-scenes look at GE’s factories.
And GE was happy with how things turned out. With each new tour, the brand was able to reach 3 million people without having to pay for advertising.
Based on the numbers, GE’s Instagram page got 8 million page views and 3,000 new followers.
This campaign is a good example of how influencer marketing works.
Giving these influencers access to their factories gave them a chance to make unique and exclusive content for their followers…
…while giving GE free access to new groups of people.
The #GEInstaWalk is also a great Examples of content marketing, of how brands can use branded hashtags to get people to make their own content.
Content made by your fans and followers is a great addition to the marketing content you make for your brand.
It helps you connect with leads and shows them how other people use and think about your brand.
4. CHARMIN’S SIT OR SQUAT APP
With #4 on our list of the best Examples of content marketing, Charmin took it to the next level.
The company that makes toilet paper made an app called “Sit or Squat” for their customers.
They used this unique app as the center of a social media campaign to get the word out about their products.
The app lets people check to see if the toilets in their neighborhood are clean or not.
The idea is that people can sit on them if they are clean, but if they aren’t clean, they might want to squat instead.
This silly app was a great way to talk to customers about a real problem they were having that the brand could help solve.
Charmin promoted their Sit or Squat app through their social media accounts.
People talk about this app and the campaign that comes from it, which is one reason why it works so well.
Even though the app idea might seem silly, it is still useful and relevant to people who use Charmin’s products.
The app is also interactive, so users can take part in the experience of the content themselves.
5. HOOTSUITE’S GAME OF SOCIAL THRONES VIDEO
If you haven’t heard of Hootsuite, it’s a tool for managing and marketing on social media. Marketers can use it to post content to their social media accounts.
Even though this might not seem like the most interesting thing to sell.
Hootsuite had some fun with their marketing and made a video that went viral and was loved by fans and followers.
As fans of the HBO show Game of Thrones, the Hootsuite team wanted to pay tribute to the show while…
…also showing how valuable their own product is.
Then they thought of making this video, called “Game of Social Thrones”:
With their “Game of Social Thrones” video, Hootsuite takes it to the next level.
In this video advertising campaign, Hootsuite re-creates the opening credits of a popular TV show.
Only in their video, instead of warring kingdoms, the different social media channels are shown.
The video ends with a shot of the Hootsuite logo connecting…
…all the social channels into one place with the slogan “Hootsuite: Bring your social kingdom together.”
One of the best Examples of content marketing is this clever video.
It gets the attention of Hootsuite’s audience with clever messages and images that pay homage to the popular TV show.
But this video is about much more than that.
It also helps Hootsuite connect with people on an emotional level while positioning itself as a business product.
It’s an integration product that helps marketers create a unified social experience by bringing together different channels.
6. GROW FROM ACORNS
Acorns Investment is a popular investing app that helps you invest small amounts of money over time. It does this by rounding up your change from debit card purchases and investing these small amounts.
This is the best way to invest if you don’t think you have enough money or time to invest.
Still, they want to work toward getting rich.
Their blog, Grow from Acorns, is one of the Examples of content marketing , of an effective blog for content marketing.
Grow from Acorns is a place where brand publishers can share a lot of useful articles for the people they want to reach.
Grow wants to give its readers the tools they need to reach their financial goals by giving them useful, realistic advice.
Like the app, the blog is meant to help people start building wealth right away instead of waiting.
7. BURBERRY’S KISSES CAMPAIGN
Burberry is known for having some of the best examples of content marketing for a high-end brand.
But the Burberry Kisses were by far their most interesting digital marketing campaign.
The idea behind this campaign was simple. It was all about their line of beauty products.
After choosing a virtual lipstick, you could send a virtual kiss to someone you know.
Burberry worked with Google to make an app that let users take pictures by pressing their lips to the screen and taking a picture of their kiss.
They could then send that virtual kiss to someone else anywhere in the world.
With Google’s Street View and Google Places, the user could see how the kiss got to its intended recipient.
The Burberry Kisses campaign was fun and different, and people liked it.
It used the audience’s love of mobile technology and interactive experiences to create a unique Examples of content marketing campaign.
They got the attention of their target consumers by appealing to their emotions and desire to connect.
Making sure that they would remember the Burberry brand the next time they wanted to buy makeup.
8. NINTENDO’S MULTI-CHANNEL CAMPAIGN FOR SWITCH
Nintendo is another great Examples of content marketing of how to use content to market.
The video game giant used a variety of marketing channels to get people excited about their new Switch console and let them know it was coming out.
The Switch campaign reached customers all over the world through several accounts.
Since the Switch was available all over the world, Nintendo had to tell people all over the world about their new console.
From their social media posts to their huge billboards, Nintendo kept their brand’s look consistent.
Their message was also the same on all channels and in all places.
Conclusion
The examples of content marketing above are a great source of ideas for modern marketers who want to do more with their content.
Whether you’re trying to make your messages more personal or you just want to do something different with your content story.
When coming up with content ideas, it’s important to keep your audience in mind.
