Have you ever gone to Google and looked up “How to Increase My Google Ranking”? You’ll be overwhelmed by the number of “expert SEO guides” you can find to quickly improve your position on search engine results in pages or SERP this is the Way to Boost Your Visibility. Many of these guides are written by big companies, but don’t be fooled by that. SEO doesn’t have a single answer that works for everyone. There is one thing that is certain: it takes time, work, and, most importantly, CONTENT. But if you have the right plan, you’ll be well on your way to a better search engine rank in no time.
In this article, we go over the steps you need to take to make sure the content on your website is SEO-friendly and attracts the right kind of visitors, which will lead to new patient registrations. This can be done by making content that is interesting, easy to read, and full of keywords that your audience is looking for. To reach your goal, you can put service descriptions on your website or write blog posts about hot topics that are related to your practice.
Way to Boost Your Visibility: Best 5 Ways
1. Target your Audience
When you start inbound marketing, you should know that it will be a long process of trying out different types of content and keywords that can be tracked to find out what works best for your orthodontic office. But in the meantime, don’t let this stop you from getting started, because there are a few general rules you can follow to improve search results right away.
First, make “personas” that represent potential customers so you can make content for them based on their age, gender, location (state, county, city), job (job title), income level, and interests, like sports teams or hobbies, that you know they might like. Targeting the correct audience is the Way to Boost Your Visibility.
To make personas, you should talk to the most important people in your orthodontic practice and any staff members who often talk to patients in the waiting room or back office. Talk to front- and back-of-house staff as well as receptionists to get a full picture of what your target audience looks like in real life.
Next, look up keywords on different search engines to find out which words and phrases your potential customers use most often. This will give you an idea of what they might type into Google when looking for products or services you offer, like braces or Invisalign. So, first, find out which search terms your competitors do well on, and then write content that builds on what’s already popular.
2. Write down your goals for inbound marketing.
If you want your inbound content marketing campaign to work in the long run, you need to set SMART goals. It’s a Way to Boost Your Visibility. Inbound content marketing goals that are smart are “SMART,” or specific, measurable, attainable, relevant, and time-bound. One example of a smart goal could be to send 250 targeted new patients to this orthodontic office one month from now by setting up a monthly orthodontist email promotion using online tools like Constant Contact. Every inbound marketing campaign should have a clear goal in mind. This will help you reach your inbound content marketing goals more easily.
3. Make a plan for making content.
Every orthodontist knows that inpatient treatment lasts at least a year and includes anywhere from 4 to 12 appointments per month, depending on the patient’s oral health history and how bad their condition is. As part of creating an inbound content marketing strategy, make a calendar that shows what topics you will cover. These topics can be grouped into different phases, such as “Getting Started,” “Your First Appointment,” or “Weeks 2-4.”
Make custom articles that talk about common worries that patients might have at every stage of their inpatient treatment. This will take some weight off their shoulders and help you build a loyal following.
4. Make a plan for how you will market your inbound content.
Inbound content marketing is one Way to Boost Your Visibility for orthodontists to find new patients. This type of marketing focuses on creating and distributing relevant and valuable content over time to attract, convert, close, and delight an audience that will become customers or advocates for your practice. In this step, as an orthodontist in practice, you need to create different types of content like articles, blog posts, videos, infographics, and presentations to attract potential new patients who may be resistant to treatment at first but come around once they see better results from their inpatient treatments.
One of the most important parts of inbound content marketing is using content in different ways to build a library of useful information that can be added at any time for potential new patients to find. This is a great way to Boost Your Visibility.
5. Make the most of your inbound marketing efforts.
If you want to get the most out of your inbound content marketing campaign to grow your orthodontic practice, you should research keywords, come up with plans for creating relevant and interesting blog posts, spread your work out over several months to increase traffic, and find tools you can use to measure success. This is the best way to Boost Your Visibility.
If you decide to outsource content creation as part of your inbound content marketing strategy, your orthodontist practice can hire an agency or have a team member in charge. This will help you manage and track inbound traffic and conversions in a systematic way.