INTRODUCTION
The marketing industry & Prime Examples of User-generated Content often uses the term “authenticity,” but what does it really mean? Stackla found that 90% of customers value authenticity when deciding which businesses to support across industries like retail, healthcare, higher education, and more. Yet the same survey also shows that customers don’t think companies are being totally transparent. A growing number of companies are using user-generated material in an effort to seem more open and genuine.
Images, blog articles, social network postings, and other forms of user- or staff-created social proof all fall under the umbrella category of user-generated content (UGC). Rather than being produced by a paid advertiser, the material is generated by regular people.
Sixty percent of customers believe that user-generated content is the most genuine form of brand promotion. The use of UGC in social media marketing increases engagement by 50%, while in email campaigns it increases clickthrough rates by 73%. Eighty percent of consumers report that UGC influences their purchasing choices, making it far more influential than traditional forms of marketing material. Want to know more about UGC in general? Here is a guide for user-created content that we hope you’ll find useful Prime Examples of User-generated Content.
Here are 5 Prime Examples of User-generated Content;
ASOS: #AsSeenOnMe
Thousands of people all around the world use the hashtag #OOTD to share photos of what they wore that day. By capitalizing on this fad, ASOS was able to generate a stream of unpaid promotion for their clothing & Prime Examples of User-generated Content. When ASOS first introduced their “As Seen on Me” section in 2014, it was to showcase the customers’ own photos. You may click on the picture to see how other people have styled ASOS clothing. The #AsSeenOnMe hashtag on Instagram is another way for customers to share their images and communicate with ASOS.
There are a number of reasons why this tactic is effective. Secondly, instead of just seeing the clothing on models in staged, branded video, consumers can see how the garments appear when worn by real individuals in real settings. They can see how the garment might appear on a larger variety of body shapes.
Each and every one of your customers has the potential to be a powerful advocate for your company. Photographs like this encourage consumers to put together stylish looks that they otherwise may not have considered Prime Examples of User-generated Content. They may get more use out of their wardrobe investments if they know how to properly combine various items of apparel.
Coca-Cola: Share a Coke Campaign
As part of their Share a Coke promotion, which debuted the same year, Coca-Cola put hundreds of the most common first names on their packaging. Customers were invited to look for a bottle or can with their name on it and upload a photo to social media using the #ShareaCoke hashtag, which was included in both traditional advertisements and in-store displays.
- Prime Examples of User-generated Content
- Powerful Advocate
- User-Generated Content (UGC)
Great user-generated content (UGC) resulted from the campaign, including both strategic Instagram posts and unplanned selfies. Coca-Cola gained more genuine material for its social networks, and customers were given an outlet for interaction with the brand and creative expression & Prime Examples of User-generated Content.
Doritos: Legion of the Bold
Doritos, the ubiquitous chip brand, has an almost cult-like following, making it ideal for user-generated content (UGC) initiatives. Using branded photographs of Doritos goods, the website Legion of the Bold (now Legion of Creators) was founded in 2015. It let anybody to use the photographs to make their own Doritos material, and the results were insane Prime Examples of User-generated Content.
Fans made anything from phony weather reports to self-portraits perched atop piles of chips. The company often releases seasonal, product-, holiday-, and other limited-time challenges.
Effectiveness of this tactic may be attributed to its focus on the brand’s most devoted consumers (teens, college students, gamers, content creators, and others). It also provides Doritos with an opportunity to steer the creative process of Prime Examples of User-generated Content. You should provide your followers with the resources they need to create the content you want them to produce or showcase the product you want them to promote.
Starbucks: White Cup Contest
Starbucks’s tried-and-true white cup contest is legendary among marketing experts and casual coffee drinkers alike. It’s often used as an example of user-generated content, and it’s often used Prime Examples of User-generated Content.
Starbucks had a contest in which customers could win prizes by decorating their own white paper cups. Customers who submitted ideas were entered into a drawing for a $300 gift card and had their creations printed on a reusable cup.
What was the outcome of the effort? Starbucks’ organic reach and user-generated product design skyrocketed thanks to a flood of aesthetically attractive social media postings (and re-sharing of those posts).
And that’s not all. The promotion also increased demand for the business’s eco-friendlier, reusable cups, which was a nice side effect. The competition itself is a wink to the widespread practice of customizing coffee mugs with quirky designs & Prime Examples of User-generated Content. It’s an unobtrusive yet effective method for a company to demonstrate that they care about their target audience.
Away: UGC Social Media
Although other companies may sometimes use UGC promotions, Away uses it exclusively Prime Examples of User-generated Content. For example, if you visit their Instagram page, you will see that the vast majority of their posts are user-submitted content from luggage brand devotees like yourself.
The success of Away was founded on the premise that the ubiquitous luggage might be transformed into a fashionable accessory. As a company, Away’s main concern isn’t the design of its suitcases so much as the assistance it provides for its consumers while they pursue their dreams. Their Instagram photos and videos capture the beauty of the world and make us wish to travel more. True travelers to real destinations are the best source for such tales.
Fans’ responses after being featured add credibility to the company.
