Social media has become an integral part of any business’s marketing strategy. However, managing social media accounts can be time-consuming and overwhelming, especially for small businesses with limited resources. Fortunately, there are many free social media tools for businesses available to manage their social media accounts efficiently and effectively. In this article, we will explore some of the best free social media tools for businesses.
Here are 14 free Social Media tools for Businesses:
1. Hootsuite
Hootsuite is one of the most popular social media management tools available. It allows businesses to manage multiple social media accounts from one dashboard. With Hootsuite, businesses can schedule posts, monitor social media activity, and analyze social media performance. Hootsuite offers a free plan that allows businesses to manage up to three social media accounts and schedule up to 30 posts in advance. This is a great option for small businesses that are just starting out on social media.
2. Buffer
Buffer is another popular free social media tools for businesses. It allows businesses to schedule and publish posts across multiple social media accounts. Buffer offers a free plan that allows businesses to manage up to three social media accounts and schedule up to 10 posts in advance. Buffer also offers a feature called “Buffer Reply” that allows businesses to manage their social media conversations in one inbox. This can help businesses to respond to customer inquiries and comments quickly and efficiently.
3. Canva
Canva is a graphic design tool that allows businesses to create visually appealing graphics for social media posts. Canva offers a wide range of templates and design elements that businesses can use to create graphics for social media posts, blog posts, and other marketing materials. Canva offers a free plan that allows businesses to create and store up to 10 designs.
4. Bitly
Bitly is a link management tool that allows businesses to shorten and track links. Shortened links can help businesses to save space in social media posts and make posts look cleaner and more professional. Bitly also allows businesses to track clicks on their links and analyze link performance. Bitly offers a free plan that allows businesses to shorten and track up to 1,000 links per month.
5. Google Analytics
Google Analytics is a web analytics tool that allows businesses to track website traffic and analyze user behavior. By integrating Google Analytics with social media accounts, businesses can track the impact of social media on website traffic and conversions. Google Analytics offers a free plan that allows businesses to track up to 10 million website hits per month.
6. Google Alerts
Google Alerts is a tool that allows businesses to monitor mentions of their brand, products, or services online. By setting up Google Alerts for relevant keywords, businesses can stay up-to-date on online conversations about their brand and respond to customer inquiries and comments quickly. Google Alerts is a free social media tools for businesses that send email notifications when new mentions are found.
7. TweetDeck
TweetDeck is a social media management tool that allows businesses to manage multiple Twitter accounts from one dashboard. With TweetDeck, businesses can schedule tweets, monitor Twitter activity, and analyze Twitter performance. TweetDeck is a free tool that is particularly useful for businesses that rely heavily on Twitter for marketing.
8. Social Mention
Social Mention is a social media monitoring tool that allows businesses to monitor mentions of their brand, products, or services across different social media platforms. Social Mention provides real-time monitoring of social media activity, sentiment analysis, and analytics on brand mentions. Social Mention is a free social media tools for businesses that provides businesses with valuable insights into their brand’s online reputation.
9. Followerwonk
Followerwonk is a social media analytics tool that allows businesses to analyze and optimize their Twitter accounts. Followerwonk provides insights into follower demographics, location, and activity. This information can help businesses to create targeted Twitter campaigns and increase engagement on the platform. Followerwonk offers a free plan that allows businesses to analyze up to three Twitter accounts.
10. Trello
Trello is a project management tool that can be used to manage social media content calendars. With Trello, businesses can create boards and cards for different social media accounts, campaigns, and content ideas. Trello allows businesses to collaborate with team members and assign tasks, making it easier to manage social media accounts as a team. Trello offers a free plan that allows businesses to create unlimited boards and cards.
11. Later
Later is an Instagram scheduling tool that allows businesses to schedule Instagram posts and stories in advance. Later also provides analytics on Instagram performance, including follower growth, engagement rates, and top-performing posts. Later offers a free plan that allows businesses to manage one Instagram account and schedule up to 30 posts per month.
12. Pixabay
Pixabay is a website that offers free stock photos and videos that businesses can use for their social media posts and marketing materials. Pixabay has a wide range of high-quality images and videos that can be used for free without attribution.
13. CoSchedule Headline Analyzer
CoSchedule Headline Analyzer is a tool that helps businesses to create attention-grabbing headlines for their social media posts and blog articles. The tool analyzes headlines based on factors such as word choice, length, and sentiment, and provides a score and recommendations for improvement. CoSchedule Headline Analyzer is a free social media tools for businesses that can help businesses to increase click-through rates and engagement on their social media posts and blog articles.
14. Google Trends
Google Trends is a tool that allows businesses to track search trends and popularity for specific keywords over time. By monitoring search trends, businesses can identify popular topics and keywords to use in their social media posts and blog articles. Google Trends is a free social media tools for businesses that provide valuable insights into customer behavior and interests.
BOTTOM LINE
Social media is an essential aspect of any business’s marketing strategy, but managing social media accounts can be time-consuming and overwhelming. Fortunately, there are many free social media tools for businesses available to manage their social media accounts efficiently and effectively. By using these tools, businesses can save time, increase productivity, and improve their social media performance. From social media management tools like Hootsuite and Buffer to graphic design tools like Canva, and analytics tools like Google Analytics and Followerwonk, there is a wide range of free online social media tools available that can benefit businesses of all sizes.
